Garden Glasses Brand Identity

This was my first paid freelance project. I connected with Cat on Upwork to design a complete brand kit for her new Etsy shop, where she sells vintage mugs repurposed as curated succulent gardens. She wanted a cohesive visual identity that included a logo, icons, color palette, and typography, along with editable Instagram templates, a packaging sticker, and a plant care card. Her vision was something earthy and vintage-inspired, yet modern and clean.

After designing the logo and icons in Illustrator, I built the style guide and templates in Canva to ensure everything was easy for her to use and edit. Throughout the project, my goal was to be mindful of Cat’s experience level and create a toolkit that made maintaining her brand both simple and enjoyable.