Cherries Branding & Carousel

This project was a creative exercise designed to help me explore key elements of branding. I discovered a brand brief on Instagram for a fictional lingerie company called Cherries, which aimed to refine its visual identity around the ethos of “fun, sexy lingerie for modern women.”

I chose to take the brand in a retro-inspired direction, drawing from the bold color palettes and expressive energy of the 1960s and ’70s as a nod to the era’s sexual liberation movement. The result is playful, flirty, and empowering—a celebration of individuality, confidence, and body positivity.